Don’t use a rational tool to respond to an emotional question.
Recently, I watched a presentation by Simon Sinek, author of Start With Why, Leaders Eat Last, and Find Your Why. He was talking about the biological chemicals that drive human behavior, such as dopamine, oxytocin, and cortisol. In his talk, he discussed how humans build relationships and how our interactions cause biologically-based reactions in our bodies. When we feel safe and loved, our oxytocin levels are high. When we’re enduring stress in a fight-or-flight situation, o